Pitch scripts.
No cap. Having a formal selling process that all your sales people know and use is a great step forward. Do your best to meet with all of your direct reports as well as other department heads.
To do so you need to build a strong sales organization. It was that simple. I think anything works well here, as long as you align interests, and the plan is achievable. The same number you and everyone else in the company is trying to hit.