Economy pricing No frills and low price, like Indigo Air 5. Setting personal selling objectives ii. Nirma has focused on being sustainable with environmentally conscious products which are chemical free like phosphate-ridden washing powders, etc.
Personal Selling: Personal selling is a process which includes seven steps — Prospecting Developing a list of potential customersPreapproach prepares customer profile about his needs, present use and reaction to current brand sApproach Contacting to deliver valuePresentation to create a desire to buy the productOvercoming Objections regarding price, quality, use, after sale service, warranty, etcClosing the sale asking the prospect to buy the product and Follow up to see that order was properly executed.
It includes temporary efforts to attract customers and induce them to buy. Promotion mix consists of following elements or tools: Advertising: Advertising is a popular and powerful tool of market promotion. Ritesh Arora our guide.
Such an efficient service will earn customer loyalty and repeat visits.
Value pricing Difficult economic conditions and marketer making value offering, like restaurant offering value menu 5. Nirma successfully countered competition from HLL and carved a niche for itself in the lower-end of the detergents and toilet soap market. Arshad, Ms.