Marketin mix of nirma

Economy pricing No frills and low price, like Indigo Air 5. Setting personal selling objectives ii. Nirma has focused on being sustainable with environmentally conscious products which are chemical free like phosphate-ridden washing powders, etc.

analyze the case study based on marketing strategy adopted by nirma.

Personal Selling: Personal selling is a process which includes seven steps — Prospecting Developing a list of potential customersPreapproach prepares customer profile about his needs, present use and reaction to current brand sApproach Contacting to deliver valuePresentation to create a desire to buy the productOvercoming Objections regarding price, quality, use, after sale service, warranty, etcClosing the sale asking the prospect to buy the product and Follow up to see that order was properly executed.

It includes temporary efforts to attract customers and induce them to buy. Promotion mix consists of following elements or tools: Advertising: Advertising is a popular and powerful tool of market promotion. Ritesh Arora our guide.

Such an efficient service will earn customer loyalty and repeat visits.

Product life cycle of nirma washing powder

It is a paid form of non-personal presentation and promotion of ideas, goods, and services by identified sponsor. Note that market promotion is concerned not only with raising sales volume, but it is also a tool for establishing long-term relations with the parties involved and is a matter of image, reputation, and goodwill for the company. Nirma plans to extend the same philosophy in categories as commodity food products, personal care products and packaged food. The brand's philosophy has always been less margin but high sales volume hence a higher profit with a better outreach as well. Coordinating publicity with other promotional tools 4. A two-tier network, the Nima distribution channel is 'flat' enabling swift market response. Advertising effectiveness can be judged through pretest, and posttest. Company will accept the sole responsibility for any possible error of omission during relaunching of the soap. Studying geographical concentration of customers ii. Other promotional pricing strategies Includes Low Interest financing, longer payment terms, extended warranties and Service Contracts, and Psychological Discounting E. It has a turnover of over Rs.

Value pricing Difficult economic conditions and marketer making value offering, like restaurant offering value menu 5. Nirma successfully countered competition from HLL and carved a niche for itself in the lower-end of the detergents and toilet soap market. Arshad, Ms.

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Marketing Mix: Product, Price, Place, and Promotion (4Ps)