The targeting strategy used by Gardenia is differentiated marketing or mass marketing. Gardenia introduced the Flavored and Bun Lines. For example, due to the short-lasting validity of flour, Gardenia prefers to purchase its resources from the local suppliers to ensure that the resources received are fresh.
For example, Gardenia donates their bread to flood victims in Kuala Terengganu on December and during special events, Gardenia also contributes free Twiggies to schoolchildren. Based on the graph above, we can notice that the break-even analysis for these three years indicates that RM,with 40, unit sales will be required in yearly sales revenue to reach the break-even point.
The following is the list of the product by Stanson Bakeries :? Gardenia has over outlets throughout Peninsular Malaysia.
It also sells a wide range of cereals, cream bread snacks, soft rolls, jams, waffles, ice, and creameries, etc. This will encourage them to buy our product. The rising number of educated people will increase the demand for quality products especially when health is highly concerned nowadays.For the unsold breads, it will be pulled out from store shelves and replaced with only newly baked ones during every day of delivery. The hotdog and hamburger buns were also offered. Now, they welcome over 25, visitors annually and take them on a personal tour of Gardenia bread factory absolutely free of charge. The other way is before the Massimo sausages bun was launched, the company should conduct test marketing before launching to see the respond of the customer toward the new product. Demographics Environment Demography is the study of human populations in terms of age, density, gender, location, occupation, race, size and other statistics. Here, producer sells the goods to retailers who in turn sell the goods to the consumers. So good…you can even eat it on its own! Visitors are guided to a catwalk where they can see the actual baking process untouched by human hands. Generally, Gardenia focuses on three aspects to delivery its product value to the customer where as marketing intermediaries, suppliers and public. For example, Gardenia has its own song to make consumers remember its bread which is So good Discussion on Course Plan 2. Gardenia Classic and Classic Jumbo? Gardenia Phils. Try this out!
Another specialty bread was launched, in addition to the health line, for the health-conscious and diabetics—the Sugar Free Grain Loaf.